Selling a Home in Huntsville & North Alabama
Understanding what makes homes sell
Selling a home is not one decision. It is a series of decisions about preparation, pricing, presentation, exposure, negotiation and timing. My role is to help you make those decisions with current market evidence and a clear plan.
The Selling Process
Let's meet and talk about your goals
By gathering a clear understanding of your goals and learning the details of the selling process, you’ll know what to anticipate. Using comparable property data determines the optimal list price and projected time on the market. Innovative technology is used to market your listing and manage the entire transaction, guaranteeing every detail and question is addressed. And, you’ll receive updates through every step of the process so you are fully informed about the progress of your home sale.
Before We List
- Review recent comparable sales and current competition.
- Identify nearby new construction and builder incentives that may affect resale competition.
- Decide which repairs or improvements are worth considering — and which are unlikely to pay back.
- Plan photography, presentation and the features that should receive the most attention.
- Set a pricing strategy based on the market rather than an automated estimate alone.
The Pricing Strategy
Use the most accurate methods to price your home
The right price for your property is determined by current market conditions, not by an agent, seller, or buyer. Using up-to-date market data to compare your property to 5 active, 5 pending, and 5 recently sold properties combined with in-depth knowledge of market statistics ensures your property is priced and marketed correctly so it sells when you want for the price you deserve.
Competing with New Construction
In several North Alabama markets, resale sellers compete directly with builders. A builder may offer rate incentives, closing-cost assistance or upgrades that are not obvious from list price. When that competition is relevant, I factor it into pricing and marketing rather than pretending it does not exist.
See Your Home ValueMaking Your Listing Shine
The best photography, virtual tours, 3D walkthroughs and videos
Today's home buyers have access to more information than ever. They know which homes they want to see and have already rejected listings with too few or subpar photos. It is absolutely vital that your online listing includes high-impact photography to make lasting first impressions and compel buyers to schedule showings.
Creating a virtual tour or 3D walkthrough allows potential buyers to see more than photos, providing an immersive experience that showcases the full layout of the property right from the comfort of their device. Virtual tours are a key element of a comprehensive and successful home sale strategy.
Innovative Internet Marketing
92% of buyers search for properties online
The best strategies and resources market your property where buyers are looking. The more buyers who see your property, the faster it sells. Your property will be marketed across multiple channels, including agent websites (this one included), popular home search portals, search engines, and social media platforms. This multi-faceted approach and extensive exposure will move your listing from active to sold in the least amount of time.
Schedule AppointmentFor Sale Signage, Done Right
Reaching buyers offline
Buyers still find homes by driving through the neighborhoods they love. Our For Sale signs feature a unique keyword that buyers can text to instantly get your listings details sent directly to their phones. This also gathers their contact information to follow up with them immediately and schedule a showing.
Utilizing the Most Powerful Real Estate Technology – Brivity
Real-time updates throughout the selling process
Transparency and constant communication will never leave you wondering what work is being done to find a buyer for your property. Brivity is the most powerful and innovative real estate marketing tool that automatically keeps you informed at every stage of the process. In a competitive market, this ensures you’ll never miss a detail on the sale of your property.
When an Offer Arrives
Start With the Market, Not Just the Listing
The best offer is not always the offer with the highest headline price. Financing, appraisal risk, inspection terms, concessions, contingencies, timing and the buyer’s ability to close all matter. I help sellers compare the full offer and negotiate from the strongest position the market allows.
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